The NOHOODINOYONI (no glove, no love) campaign brings together fashion designers, soccer legends, musicians, and models to raise funds and awareness for Grassroot Soccer, while inspiring all young people that “it’s cool to be careful.”
Channeling the power of fashion to make a difference, each limited edition designer HOODI carries a strong message. Designed by POAN (Peoples Of All Nations) in collaboration with Positive Luxury, each HOODI bears the tagline NO HOODI NO YONI. With media interest already high, and an exclusive production run of only one hundred items, the limited edition HOODI is for sale online at positiveluxury.com and is available in-store at IRIS boutiques in London. Both the men’s and women’s version retails at £290, with 100% of profits from sales going to Grassroot Soccer. HIV is a preventable disease and the HOODI has a message to all communities that it’s cool to be careful!
Crafted from lightweight, water-resistant fabric, each HOODI has been hand printed with inspirational quotes and signatures from Sir Alex Ferguson, Anastacia, Ronan Keating, and Black Coffee. The HOODI is sure to be a talking point.