Football For Hope Centre Opens Its Doors To Khayelitsha And The World

FIFA president Joseph Blatter gave the final speach during the centers opening ceremonies.

FIFA president Joseph Blatter gives the final speech during the opening ceremonies.

On Saturday, December 5, a day after the 2010 FIFA World Cup Final Draw, the eyes of the global soccer community were on the opening of the world’s first Football for Hope Centre, in Khayelitsha, South Africa, the culmination of a yearlong collaboration involving the Football for Hope movement, Grassroot Soccer, the Khayelitsha Development Forum, and numerous supporters and funders. The opening signified day one of a lasting partnership through which Grassroot Soccer, the Centre Host, will engage the youth of Khayelitsha and provide them with essential HIV prevention education. More about the opening, as well as Grassroot Soccer’s involvement and legacy of HIV education and prevention in Africa, can be found in some of the media coverage [here] and [here], which so far has included Associated Press, Reuters, and CNN International.

The Centre in Khayelitsha is the first of 20 that will be built in disadvantaged communities across Africa as part of Football for Hope’s 20 Centres for 2010, the Official Campaign of the 2010 FIFA World Cup. Football for Hope is a movement led by FIFA and the football-for-development network, streetfootballworld, of which Grassroot Soccer is a longtime implementing partner.

The Centre has rooms for educational activities and community gatherings, public health services, office space, and an artificial turf field, where Grassroot Soccer will run HIV and AIDS prevention education for youth.  It also includes several all-purpose rooms, for private counseling and testing. A Grassroot Soccer Skillz coach will be staffed on site at all times.

In his remarks, Blatter stressed the goals of the 20 Centres for 2010 campaign, and in so doing illustrated why Grassroot Soccer was a natural choice for the first Centre Host. “These Football for Hope Centres will use the power of football to address social challenges,” he said. “Each will provide a platform for organisations that use the game to address social issues such as children’s rights and education, health, HIV and Aids and the environment, and will leave a legacy for Africa that will last long after the final whistle of the 2010 FIFA World Cup”.

After a plaque unveiling and ribbon-cutting, during which Grassroot Soccer co-founder and Managing Director Kirk Friedrich joined the other dignitaries on stage, an on-field demonstration of the Grassroot Soccer Skillz activity “Risk Field,” led by Skillz coaches, brought to life for all those in attendance how soccer can be used to teach kids about the most dangerous behaviors that lead to HIV transmission. Even Radebe got in on the action for the enthralled audience.

The Centre opening, and two-day international youth tournament that followed, closed out more than a week of intense preparation and activity at the new site, located on land once notorious for crime and violence. Earlier in the week, Grassroot Soccer hosted a VCT (Voluntary Counseling & Testing) tournament, an innovative model which connects youth and community members to essential health services, enabling them to test for HIV and know their status, in the context of a soccer tournament. The VCT tournament at the new Centre drew 102 young men and women who learned their HIV status and was the first of many exciting activities to come at the site.

“This was more like a crime spot, but now it is more like an activity spot where people come to enjoy themselves” said Zamayedwa Sogayise, Chairperson of the Khayelitsha Development Forum. The Forum, along with the City of Cape Town, had applied for the site to be considered for a Football for Hope Centre, and were instrumental in Grassroot Soccer’s selection.

The first six Football for Hope Centres will be constructed in South Africa, Namibia, Kenya, Ghana, Mali and Rwanda.

Grassroot Soccer Gives HIV the Red Card

red logoWith the eyes of the global soccer community fixed on Khayelitsha, South Africa, the December 5 Football for Hope Centre opening was prime opportunity for debuting Grassroot Soccer’s exciting new programming concept and communications initiative for 2010, the Red Card campaign. On the eve of the World Cup in South Africa, the campaign endeavors to make the infamous symbol for poor behavior on the pitch a powerful, unifying signifier for zero tolerance for the risky behaviors that lead to HIV.

As part of Grassroot Soccer’s HIV prevention curriculum, the Red Card is a reaffirmation of the organization’s commitment to finding new ways to connect with young people and combat the spread of HIV. During the activity “Risk Field,” which was demonstrated at the Football for Hope Centre opening for an audience of soccer and political dignitaries, the local community, and international press, the Red Card reinforced the theme of the activity — knowing and averting the leading risk factors for HIV transmission, like multiple partners and cross-generational sex. Each time a cone representing a risk factor was dribbled into, the Red Card was shown and the participant did a push-up. While fun and engaging, the Red Card and an activity like Risk Field are proven and powerful tools for driving home the severity of the threat of HIV. In the early phases of the campaign, Grassroot Soccer will integrate the Red Card into other curriculum activities focused on both boys and girls.

A skillz participant wears one of our new "Give HIV the Red Card" t-shirts and hats.

A SKILLZ participant wears some of our new "Give HIV the Red Card" apparel.

As Grassroot Soccer co-founder and Managing Director Kirk Friedrich explains, “With all the great events happening in South Africa, I can’t imagine a better time to mobilize the nation behind the Red Card as a means to inspire dialogue and discussion about this difficult topic. We believe the Red Card can become an enduring symbol of the fight against HIV and help change behaviors and save lives.”

As a communications platform, the campaign is a call to the like-minded to join in Grassroot Soccer’s goal to educate 1 million youth through its programming by 2014. As an organization whose impact on over 300,000 lives in 13 African countries is owed to partnerships and collaboration, Grassroot Soccer will open up the campaign to key strategic partners in order to expand the campaign’s reach and impact. Through such collaborations, the Red Card will be increasingly visible as the World Cup 2010 draws nearer.

Grassroot Soccer Features in New (Nike) Red Campaign

WORLD AIDS DAY 2009:

Cote de'voir and Chelsea player Didier Drogba is one of (NIKE) RED's biggest proponents.  Drogba scored two goals against Arsenal on the 29th of November wearing his brand new (RED) laces.

Cote d'Ivoire and Chelsea player Didier Drogba is one of (NIKE) RED's biggest proponents. Drogba scored two goals against Arsenal on the 29th of November wearing his brand new (RED) laces.

On December 1, 2009, World AIDS Day, soccer superstars Didier Drogba, Joe Cole, and Clint Dempsey stood together in London with pop legend and humanitarian Bono to announce Nike’s new partnership with (RED) to fight HIV in Africa through sport.  As Nike’s long-term partner in the fight against HIV and AIDS, Grassroot Soccer features in Nike’s story-telling around this initiative, bringing to life how football can play a powerful role in educating youth about HIV prevention.

Grassroot Soccer is a lead story in a Nike-produced online spot that brings to light their joint HIV-prevention efforts in Soweto — the city being a focal point for Nike in South Africa in the coming months. A pair of Grassroot Soccer Skillz coaches get their close-up as narrators, sharing their personal experiences with HIV, their expectations for World Cup 2010, and how, through the power of soccer in their lives, they’ve overcome the risks and influences to which so many of their peers have tragically succumbed.


The campaign promotes Grassroot Soccer as an example of the type of program that is making a difference by raising HIV and AIDS awareness, enabling young people to make informed decisions, and using sport as a catalyst to engage and communicate to boys and girls.


For the grand announcement of the partnership on World AIDS Day, football sensations from the world over, including Drogba, Joe Cole, and Clint Dempsey, stood shoulder-to-shoulder with pop legend and humanitarian Bono at NIKETOWN, in London. In Soweto, Grassroot Soccer coaches took to the pitch for Skillz demonstrations, and to the air with news organizations like South African Broadcasting and Al Jazeera to talk about Grassroot Soccer’s and Nike’s key roles in the fight against HIV and the meaning of the World Cup and initiatives like this to South Africa, the continent and the world.


A portion of the proceeds from the sale of Red Laces, Nike’s signature (RED) product for the partnership, will be pooled and allocated via grants administered by the King Baudouin Foundation. Funds will be directed to organizations similar to Grassroot Soccer which are committed to fighting the spread of HIV and AIDS through the power of football.

For more about the (NIKE) RED campaign, check out www.nikefootball.com/red.

To see the first NIKE video profiling Grassroot Soccer, click here.


The following are (Nike) Red generated posters featuring Grassroot Soccer coaches in Bulawayo and Soweto.

Tommy Clark featured in the Scottish Daily Record

Seeing teammates die of AIDS convinced me to do something to stop spread of HIV, says goalie Tommy Clark

Nov 16 2009 By Brian McIver

Tommy Clark plays "Juggling My Life" with Grassroot Soccer participants in Zambia on World Aids Day, 2006.

Tommy Clark plays "Juggling My Life" with Grassroot Soccer participants in Zambia on World Aids Day, 2006.

WITH 30,000 chanting Africans cheering him on,Tommy Clark stepped off the bench and took to the field at the Babourfields Stadium in Buloweyo, Zimbabwe.

The young Scots-born footballer, son of legendary Aberdeen goalie Bobby, had never felt so nervous but hoped to impress as he made his first appearance for local side Highlanders FC.

But despite a a promising debut, Tommy never went on to make much of an impact at the club, although the players and fans made such an impact on him that he has gone on to spend his entire career working to save lives in their name.

A few years after he first lined up alongside them, he discovered that half of the Highlanders midfield he played in had been killed by the AIDS epidemic which burned through the first team and huge sections of the loyal fan base.

That news inspired him to found the internationally acclaimed charity Grassroots Soccer, which uses football to educate young Africans about the dangers of HIV/AIDS.

Supported by the likes of Bill Gates, Nike, Ford, the United Nations and the American federal government, in the last seven years Grassroots Soccer has educated more than 300,000 kids in 15 countries, and has become one of the most successful non-governmental organisations in the developing world.

Tommy, 38, who was born in Aberdeen but now lives near the company head office in Vermont, is delighted that he is making an important contribution to football through the charity.

“When I was living and playing in Zimbabwe, HIV and AIDS was a big problem but I don’t think I had one chat about it the entire time I was there,” he said.

“I was there for one season, but nobody talked about it at all. But a few years later I was at medical school and doing my residency in Albuquerque, New Mexico, and had a few friends who knew people in Zimbabwe.

“And suddenly, we realised that within a period of two to three years, a lot of people we knew were dying. And it was footballers who had nothing seemingly wrong with them, but they were all just dying suddenly of AIDS.

“There were guys who played for the national team and out of the three other centre midfielders I played with at Highlanders, two had died.

“I was particularly affected by the death of a friend called Mackay Nyathi, who was a very talented player, much better than me. He was a lovely guy, very educated, all round nice guy, and then he died.

“We all realised that this was affecting so many people and we decided to do something. We had no idea what, but we knew how popular and powerful football was and that we wanted to use that to start an education programme.”

Tommy and his friends enlisted the help of US reality TV star Ethan Zohn, who ploughed some of the winnings from the programme Survivor into the project and, by the end of April 2002, Grassroots Soccer was recruiting local football stars across Africa to help implement their HIV/AIDS curriculum.

The scheme, rolled out to 13 countries in Africa and two in Central America, involves football stars delivering and endorsing crucial lessons in AIDS and HIV prevention, encouraging safe sex, common sense regarding the number and overlap of sexual partners and helping remove the stigma and misconceptions about HIV.

Since the founding of the organisation, it has gone on to attract some high profile backers, including Microsoft billionaire Bill Gates, and has also delivered some incredible results.

Studies show that of the 300,000 kids educated in the programme, grassroots graduates are six times less likely to be sexually active at a younger age, four times more likely to abstain from sex in the last year, and four times less likely to have had sex with multiple partners.

Tommy, now the CEO of the organisation, loves being able to help make a difference in the country that he and his family grew to love.

He got his first exposure to life in Africa when he was 13 and dad Bobby, fresh from picking up a league winner’s medal with Alex Ferguson’s Aberdeen, moved to Buloweyo to coach Highlanders.

Tommy played with the school team and made many friends before the increasing Mugabe-led political unrest of the early Eighties forced them to leave.

The next stop for the family was Dartmouth College in New Hampshire, where dad Bobby coached and Tommy studied.

Once he graduated, Tommy, who had also had trials at Celtic as a teenager, got his move back to Zimbabwe, where he developed an even stronger connection with the perennially crisis-hit state. After his season with Highlanders, Tommy enjoyed a short spell playing in New Zealand before studying to become a doctor in the US, and founding Grassroots.

Now a qualified pediatrician, Dr Clark loves the fact that his charity means he is still involved with the sport which has been such a big part of his life.

“When I started medical school, I thought that was it for me and football,” he said. “But it has come back round for me. After seeing how important soccer is to so many people, especially in Africa, it makes sense to work within it.

“When we talked about starting a charity back in 2001, a behavioural expert told us that the best way to change attitudes is by using role models and, in Africa, that means footballers.

“We had no idea how to raise money or set up a non-profit organisation, but we got a lot of advice.

“I now go to Africa two or three times a year. But one of the best things we did was partner with local organisations. We now have 25 different partners in 15 countries, and that’s how it has moved on.

“We help dispel misconceptions – all sorts of things that in Scotland might not be considered risky behaviour but in the context of Africa would be.”

And Tommy admits he couldn’t be happier with what he is doing.

He said: “I thought this was just a project to do while I completed my residency. I had no idea this would become my career and be so successful.

“I’m just happy to be doing what I can to help, but it blows my mind sometimes when I stop to think about it.

“We need to work towards harnessing the global power of football, and using it to end HIV. It’s having high aspirations that keeps you working hard.”

For more information, or to donate, checkout www.grassrootsoccer.org

Article written by Brian McIver,  published in the Scottish Daily Record on the 16th of November, 2009.

Barclays Spaces for Sports supports Grassroot Soccer Zambia

Barclays and GRSOn Wednesday, November 13, 2009, Barclays Bank and Grassroot Soccer Zambia officially launched a 3-year partnership in Zambia under Barclays’ Spaces for Sport initiative. Over 100 guests attended the launch at the Barclays Sports Complex in Lusaka, including employees of Barclays Bank Zambia and GRS Zambia, representatives from partner organizations, 40 GRS coaches, and an entire sixth grade class of GRS program graduates.

The Minister of Sport, Youth, and Child Development, Kenneth Chipungu attended as the government representative and keynote speaker. The Minister said initiatives such as GRS were supplementing Government efforts to eradicate HIV/AIDS and that his Ministry is happy to support this partnership and GRS’s HIV prevention work, however possible. Barclays’ representatives Zafar Masud, Managing Director of Southern Africa, and William Durban, Head of Community Relations for Emerging Markets, both hailed GRS’ exceptional work in reaching young people with their HIV/AIDS prevention messages as part of the Barclays Spaces for Sport program.

GRS coach David Kapata treated attendees to a demonstration of Find the Ball, one of GRS’ HIV/AIDS prevention activities. To everyone’s delight, he pulled Masud, Durban, the Minister, and Webster Malido, Head of Barclays Bank Zambia’s Corporate Affairs, from the dignitaries’ table to participate in the activity with the young Skillz graduates.  

Barclays’ Spaces for Sport (S4S) initiative is focused on bringing sustainable sports projects to disadvantaged communities like Lusaka. This is the first S4S project in Africa, and both organizations look forward to expanding the partnership across the continent.

The 3-year Spaces for Sport partnership will see:
•    60 PEP FC Coaches trained on GRS’s HIV prevention and life skills curriculum
•    18,000 primary beneficiaries
•    6 VCT Tournaments linking prevention activities, testing and treatment
•    18 PEP FC members receiving additional capacity building courses

The launch was concluded with the official signing of an MOU between Barclays and GRS, with the drums of Barefeet Theatre Group, who performed throughout the event, beating in the background.

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