Elton John AIDS Foundation Funds Prevention, Testing and Treatment Project in Zambia

Sir Elton John smiles with GRS staff and Skillz Participants at the Football for Hope Center in Khayelitsha, South Africa.

During a visit to Grassroot Soccer’s Football for Hope Centre in Khayelitsha, South Africa on March 25, 2010, Founder and Chairman of the Elton John AIDS Foundation (EJAF), Sir Elton John, emphasized the role that football can play in fighting the AIDS epidemic: “Soccer stars are the most powerful role models for young people today… so it’s fantastic that organizations like Grassroot Soccer are harnessing that power to educate young people about HIV’.

The visit was the culmination of an application process to EJAF for support of a groundbreaking new Grassroot Soccer Zambia project entitled, “Bridging the Gap: Effective HIV Prevention, Testing, and Treatment through the Power of Soccer.”  Through a grant of more than £1 million over 3 years, EJAF will enable Grassroot Soccer to continue to reach youth with HIV prevention and life skills education while scaling up an innovative testing and treatment program.  This program will establish an effective psychosocial support and follow up system so that all HIV positive youth in the program have immediate access to HIV care and treatment.

HIV prevalence among young people between 15 and 19 years of age is almost 5 per cent in Zambia and it is estimated that only 28 per cent of this age group know their HIV status. The Zambian government has cited the need for a widespread campaign on the benefits of knowing your status and called for help from non-governmental organizations to increase the demand for, and provision of, HIV testing. This is exactly what GRS hopes to achieve through its football-based programs.

The Elton John AIDS Foundation is one of the foremost independent AIDS charities in the world. It supports prevention and care services in 15 countries globally and has reached 150 million people in its 17-year history.


Click here to read more about Sir Elton John’s Visit to the Football For Hope Center.

Port Elizabeth Hosts Freedom Day VCT Tournament

On Freedom Day, while most South Africans were celebrating the Freedom of their country, in Port Elizabeth, Grassroot Soccer was celebrating another type of freedom: the freedom to know your HIV status!

On Tuesday, April 27, Freedom Day, GRS Port Elizabeth hosted a Voluntary Counseling and Testing(VCT) Soccer tournament; a day of fun, soccer, and the opportunity to learn your HIV status. The event was held at Ikhwezelihle Primary School in Motherwell, Port Elizabeth’s newest site. The tournament brought boys’ and girls’ teams from Primary and Secondary schools from all three of the GRS sites within Port Elizabeth. Motherwell, New Brighton, and Zwide were all represented in the two sets of finals.

The day proved to be fun and informative for all in attendance. When the teams were not playing in the tournament they had a chance to participate in “Find the Ball”, and then had a chance to get tested.  The Municipality as well as New Start were on hand for testing, and tested 289 people. The Umzingisi Foundation was on hand to run sports clinics for children including rugby, cricket, and soccer.  The Coca-Cola Waya-Waya truck was also at the event and provided music and entertainment for the entire day; even holding a dance competition where players, Skillz Coaches, and GRS interns all had the chance to strut their stuff in front of hundreds! Both community members and players took this day as an opportunity to get tested, coming to the event in steady streams throughout the day.

The VCT, coming closely after President Zuma took an HIV test and publicly announced his status, proved as further excitement and positive reinforcement about how important it is to know your HIV status.

Let’s give GRS PE a big KILO for all their hard work!!

The Grassroot Project Gains Momentum

The Grassroot Project, founded by former Grassroot Soccer intern Tyler Spencer, has recently been featured by many recognizable news sources and was awarded the SAAC Award of Excellence by the Division I Student Athlete Advisory Committee.

The Grassroot Project is a non-profit, student run HIV/AIDS awareness and prevention program, using the role model status of Division I college students and the popular platform of sports to empower at-risk youths with the knowledge and skills to lead healthy lives.  The organization is currently busy fundraising and planning for Team Up: a World Cup cultural exchange program for middle school children in Washington, DC and Soweto, South Africa, in June, 2010.

The Grassroot Project provides important HIV/AIDS prevention messages and life skills training to at-risk youth in the community.

The curriculum focuses on creating a fun, friendly and safe environment in which youth learn healthy life styles. The programs will allow the kids to share their feelings and beliefs, increase knowledge, and develop healthy attitudes and behaviors pertaining to HIV/AIDS through the use of interactive games and activities. By using the vehicle of sports to influence social change, student athletes will use the curriculum to combat the high rate of HIV/AIDS in D.C.

More than 100 student-athletes from 30 sports teams at Georgetown University, Howard University, and The George Washington University are running semester-long programs in 18 D.C. schools and community centers and more than 500 at-risk youth have participated in 8-week, games-based programs.

The program hopes to expand to the five other NCAA Division I institutions in the D.C. metropolitan area by spring of 2010. The Grassroot Program is part of Athletes United for Social Justice, a non-profit organization dedicated to using college athletes to empower youth through sports.

To read about the SAAC award, click here.

Click here for Tyler Spencer’s interview with USA Today.

Click here to read about the Mason- Georgetown soccer game benefiting Grassroot Soccer.

Click here to view a George Washington Research Study on The Grassroot Project.

GRS and J&J Host Girlz Got Skillz: A Young Women’s Summit on Health, Leadership, and Empowerment

On Tuesday, April 6th, the girls toured around Cape Town, stopping on Signal Hill for a view of the city.

From April 5-10, 2010, Grassroot Soccer partnered with Johnson & Johnson and the Academy for Educational Development to host Girlz Got Skillz, an inspired, cross-cultural exchange program promoting girls’ empowerment, leadership, and healthy decision-making.  Bringing together 20 South African, 18 Namibian, and 11 American young women for a week in Kuils River, a community just outside of Cape Town, South Africa, the summit focused on opening dialogue, building relationships, and imparting confidence and self-esteem-all through soccer.  Led by GRS Cape Town’s female Coaches, the 49 young women, ages 14-19, participated in activities that initiated trust and dialogue, expanded their understanding of cultural differences and similarities, and built life-skills and self-confidence.  The event was made possible by Johnson & Johnson, a longtime supporter of HIV and AIDS prevention work, and a Grassroot Soccer partner in Northern Namibia.

The South African participants, hailing from the Cape Flats area of Cape Town, were selected by Grassroot Soccer and are new participants in GRS’ Skillz Street program. The Namibian girls were selected by AED for their demonstrated community leadership and will be a part of the new class of participants in AED Namibia’s Skillz program.  The American young women are active participants in the Washington, DC, and North Carolina chapters of Goals for Girls, an international initiative of girls helping girls through the game of soccer.  Each of the young women brought unique worldviews and talents to the week’s activities.

Throughout the week, professional female football players Danielle Slaton and Cindy Parlow of the USA, Fikile Sithole of South Africa, and Stacey Naris of Namibia, joined the participants.  The professional female players provided inspiration and mentorship while sharing their personal experiences in overcoming adversity.

Helen Zille, the Premier of the Western Cape, spent Saturday afternoon at the Girls Got Skillz Health Festival and explained that “the key thing that women have to know is that they can make choices that can empower or disempower them, and what the consequences of those choices are, and that in fact they can call the shots and not only be at the receiving end of the choices men make.”

In addition to completing GRS’ Skillz HIV prevention and education curriculum over the course of the week, the girls participated in a host of engaging, educational activities, including a Resiliency Race throughout Cape Town’s Central Business District, lunch with inspiring female community leaders at Impumelelo, a tour of Green Point Stadium, an intimate session with counselors from Mothers 2 Mothers, Skillz Café: a powerful roundtable talk about women’s issues, and a community walk through Khayelitsha where GRS Skillz coaches opened their homes to participants. The summit could not have taken place without the generous support from Johnson & Johnson, who’s local employees participated in the week-long event, including hosting a Beauty Night for the GGS participants and fielding a women’s football team to face off with GRS staff and coaches on the final day. The week concluded with a day of celebration, through a soccer tournament and health festival at the Football For Hope Centre, in Khayelitsha.

GRS Master Coach and football player Titie Plaatjie spent the entire week with the young women in Kuils River.  Reflecting on the young womens’ experience at Girlz Got Skillz, Titie stated “the socializing and participation had improved significantly by the end of the week, and as a result, group activities were executed through group effort.  As for the Coaches, it really impressed me how they connected with the participants, not only with those that were in their groups but with others that were in other groups.  By the end of the week, the girls’ confidence had grown significantly and they seemed ready to go back and become leaders for others, most of all, they were ready to challenge life and take things as they come.”

To view the Johnson & Johnson video about the week, click here.


"Find the Ball," a GRS activity that teaches about stigma and descrimination, was one of the many activities of the week.

Girls from Namibia, South Africa, and the US hold up plates that they decorated during a nightime art activity.

Girls from Namibia, South Africa, and the US hold up plates that they decorated during a nightime art activity.











ELTON JOHN VISITS GRS IN CAPE TOWN

Khayelitsha, South Africa-- Sir Elton John plays find the ball with Grassroot Soccer Coaches and participants in the Football For Hope Center.

Sir Elton John celebrated his 63rd birthday with Grassroot Soccer (GRS) at the Football for Hope Centre (FFHC) in Khayelitsha, a township just outside Cape Town, South Africa, on March 25, 2010.

Upon arrival at the Centre, Elton and staff members from the Elton John AIDS Foundation joined GRS’ Skillz Coaches and youth in the activity “Find the Ball,” which teaches youth about stigma and discrimination and the importance of knowing one’s HIV status.  After learning about GRS’ history and program model during a tour of the facility, he stepped onto the pitch for a demonstration of the activity “Risk Field,” where he was greeted by the sounds of Happy Birthday, sung by Skillz participants in both English and Xhosa.

“Soccer stars are the most powerful role models for young people today,” said Elton, “so it’s fantastic that organizations like Grassroot Soccer are harnessing that power to educate young people about HIV.”

Elton and partner David Furnish toured the Centre as part of a week of project visits for The Elton John AIDS Foundation (EJAF) of which they are both Trustees. EJAF has provided over £10m in funding to HIV and AIDS related projects across South Africa, which has the highest number of people living with HIV in the world.  Earlier in the week, he officially opened a Community Centre in Vrygrond with fellow AIDS campaigner Annie Lennox.   The duo also hosted a fundraising dinner at Cape Town’s exclusive One & Only Resort to raise money for local projects.

Grassroot Soccer Managing Director Kirk Friedrich commented, “It’s great to have Elton and his Foundation showing interest in our work.  It raises the profile of what we are doing, especially in a World Cup year, and was a huge treat for the kids.”

“I can’t think of a better way to celebrate my birthday,” said Elton.









For more information on the work of the Foundation visit www.ejaf.com.

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