Grassroot Soccer Features in New (Nike) Red Campaign

WORLD AIDS DAY 2009:

Cote de'voir and Chelsea player Didier Drogba is one of (NIKE) RED's biggest proponents.  Drogba scored two goals against Arsenal on the 29th of November wearing his brand new (RED) laces.

Cote d'Ivoire and Chelsea player Didier Drogba is one of (NIKE) RED's biggest proponents. Drogba scored two goals against Arsenal on the 29th of November wearing his brand new (RED) laces.

On December 1, 2009, World AIDS Day, soccer superstars Didier Drogba, Joe Cole, and Clint Dempsey stood together in London with pop legend and humanitarian Bono to announce Nike’s new partnership with (RED) to fight HIV in Africa through sport.  As Nike’s long-term partner in the fight against HIV and AIDS, Grassroot Soccer features in Nike’s story-telling around this initiative, bringing to life how football can play a powerful role in educating youth about HIV prevention.

Grassroot Soccer is a lead story in a Nike-produced online spot that brings to light their joint HIV-prevention efforts in Soweto — the city being a focal point for Nike in South Africa in the coming months. A pair of Grassroot Soccer Skillz coaches get their close-up as narrators, sharing their personal experiences with HIV, their expectations for World Cup 2010, and how, through the power of soccer in their lives, they’ve overcome the risks and influences to which so many of their peers have tragically succumbed.


The campaign promotes Grassroot Soccer as an example of the type of program that is making a difference by raising HIV and AIDS awareness, enabling young people to make informed decisions, and using sport as a catalyst to engage and communicate to boys and girls.


For the grand announcement of the partnership on World AIDS Day, football sensations from the world over, including Drogba, Joe Cole, and Clint Dempsey, stood shoulder-to-shoulder with pop legend and humanitarian Bono at NIKETOWN, in London. In Soweto, Grassroot Soccer coaches took to the pitch for Skillz demonstrations, and to the air with news organizations like South African Broadcasting and Al Jazeera to talk about Grassroot Soccer’s and Nike’s key roles in the fight against HIV and the meaning of the World Cup and initiatives like this to South Africa, the continent and the world.


A portion of the proceeds from the sale of Red Laces, Nike’s signature (RED) product for the partnership, will be pooled and allocated via grants administered by the King Baudouin Foundation. Funds will be directed to organizations similar to Grassroot Soccer which are committed to fighting the spread of HIV and AIDS through the power of football.

For more about the (NIKE) RED campaign, check out www.nikefootball.com/red.

To see the first NIKE video profiling Grassroot Soccer, click here.


The following are (Nike) Red generated posters featuring Grassroot Soccer coaches in Bulawayo and Soweto.

Tommy Clark featured in the Scottish Daily Record

Seeing teammates die of AIDS convinced me to do something to stop spread of HIV, says goalie Tommy Clark

Nov 16 2009 By Brian McIver

Tommy Clark plays "Juggling My Life" with Grassroot Soccer participants in Zambia on World Aids Day, 2006.

Tommy Clark plays "Juggling My Life" with Grassroot Soccer participants in Zambia on World Aids Day, 2006.

WITH 30,000 chanting Africans cheering him on,Tommy Clark stepped off the bench and took to the field at the Babourfields Stadium in Buloweyo, Zimbabwe.

The young Scots-born footballer, son of legendary Aberdeen goalie Bobby, had never felt so nervous but hoped to impress as he made his first appearance for local side Highlanders FC.

But despite a a promising debut, Tommy never went on to make much of an impact at the club, although the players and fans made such an impact on him that he has gone on to spend his entire career working to save lives in their name.

A few years after he first lined up alongside them, he discovered that half of the Highlanders midfield he played in had been killed by the AIDS epidemic which burned through the first team and huge sections of the loyal fan base.

That news inspired him to found the internationally acclaimed charity Grassroots Soccer, which uses football to educate young Africans about the dangers of HIV/AIDS.

Supported by the likes of Bill Gates, Nike, Ford, the United Nations and the American federal government, in the last seven years Grassroots Soccer has educated more than 300,000 kids in 15 countries, and has become one of the most successful non-governmental organisations in the developing world.

Tommy, 38, who was born in Aberdeen but now lives near the company head office in Vermont, is delighted that he is making an important contribution to football through the charity.

“When I was living and playing in Zimbabwe, HIV and AIDS was a big problem but I don’t think I had one chat about it the entire time I was there,” he said.

“I was there for one season, but nobody talked about it at all. But a few years later I was at medical school and doing my residency in Albuquerque, New Mexico, and had a few friends who knew people in Zimbabwe.

“And suddenly, we realised that within a period of two to three years, a lot of people we knew were dying. And it was footballers who had nothing seemingly wrong with them, but they were all just dying suddenly of AIDS.

“There were guys who played for the national team and out of the three other centre midfielders I played with at Highlanders, two had died.

“I was particularly affected by the death of a friend called Mackay Nyathi, who was a very talented player, much better than me. He was a lovely guy, very educated, all round nice guy, and then he died.

“We all realised that this was affecting so many people and we decided to do something. We had no idea what, but we knew how popular and powerful football was and that we wanted to use that to start an education programme.”

Tommy and his friends enlisted the help of US reality TV star Ethan Zohn, who ploughed some of the winnings from the programme Survivor into the project and, by the end of April 2002, Grassroots Soccer was recruiting local football stars across Africa to help implement their HIV/AIDS curriculum.

The scheme, rolled out to 13 countries in Africa and two in Central America, involves football stars delivering and endorsing crucial lessons in AIDS and HIV prevention, encouraging safe sex, common sense regarding the number and overlap of sexual partners and helping remove the stigma and misconceptions about HIV.

Since the founding of the organisation, it has gone on to attract some high profile backers, including Microsoft billionaire Bill Gates, and has also delivered some incredible results.

Studies show that of the 300,000 kids educated in the programme, grassroots graduates are six times less likely to be sexually active at a younger age, four times more likely to abstain from sex in the last year, and four times less likely to have had sex with multiple partners.

Tommy, now the CEO of the organisation, loves being able to help make a difference in the country that he and his family grew to love.

He got his first exposure to life in Africa when he was 13 and dad Bobby, fresh from picking up a league winner’s medal with Alex Ferguson’s Aberdeen, moved to Buloweyo to coach Highlanders.

Tommy played with the school team and made many friends before the increasing Mugabe-led political unrest of the early Eighties forced them to leave.

The next stop for the family was Dartmouth College in New Hampshire, where dad Bobby coached and Tommy studied.

Once he graduated, Tommy, who had also had trials at Celtic as a teenager, got his move back to Zimbabwe, where he developed an even stronger connection with the perennially crisis-hit state. After his season with Highlanders, Tommy enjoyed a short spell playing in New Zealand before studying to become a doctor in the US, and founding Grassroots.

Now a qualified pediatrician, Dr Clark loves the fact that his charity means he is still involved with the sport which has been such a big part of his life.

“When I started medical school, I thought that was it for me and football,” he said. “But it has come back round for me. After seeing how important soccer is to so many people, especially in Africa, it makes sense to work within it.

“When we talked about starting a charity back in 2001, a behavioural expert told us that the best way to change attitudes is by using role models and, in Africa, that means footballers.

“We had no idea how to raise money or set up a non-profit organisation, but we got a lot of advice.

“I now go to Africa two or three times a year. But one of the best things we did was partner with local organisations. We now have 25 different partners in 15 countries, and that’s how it has moved on.

“We help dispel misconceptions – all sorts of things that in Scotland might not be considered risky behaviour but in the context of Africa would be.”

And Tommy admits he couldn’t be happier with what he is doing.

He said: “I thought this was just a project to do while I completed my residency. I had no idea this would become my career and be so successful.

“I’m just happy to be doing what I can to help, but it blows my mind sometimes when I stop to think about it.

“We need to work towards harnessing the global power of football, and using it to end HIV. It’s having high aspirations that keeps you working hard.”

For more information, or to donate, checkout www.grassrootsoccer.org

Article written by Brian McIver,  published in the Scottish Daily Record on the 16th of November, 2009.

Barclays Spaces for Sports supports Grassroot Soccer Zambia

Barclays and GRSOn Wednesday, November 13, 2009, Barclays Bank and Grassroot Soccer Zambia officially launched a 3-year partnership in Zambia under Barclays’ Spaces for Sport initiative. Over 100 guests attended the launch at the Barclays Sports Complex in Lusaka, including employees of Barclays Bank Zambia and GRS Zambia, representatives from partner organizations, 40 GRS coaches, and an entire sixth grade class of GRS program graduates.

The Minister of Sport, Youth, and Child Development, Kenneth Chipungu attended as the government representative and keynote speaker. The Minister said initiatives such as GRS were supplementing Government efforts to eradicate HIV/AIDS and that his Ministry is happy to support this partnership and GRS’s HIV prevention work, however possible. Barclays’ representatives Zafar Masud, Managing Director of Southern Africa, and William Durban, Head of Community Relations for Emerging Markets, both hailed GRS’ exceptional work in reaching young people with their HIV/AIDS prevention messages as part of the Barclays Spaces for Sport program.

GRS coach David Kapata treated attendees to a demonstration of Find the Ball, one of GRS’ HIV/AIDS prevention activities. To everyone’s delight, he pulled Masud, Durban, the Minister, and Webster Malido, Head of Barclays Bank Zambia’s Corporate Affairs, from the dignitaries’ table to participate in the activity with the young Skillz graduates.  

Barclays’ Spaces for Sport (S4S) initiative is focused on bringing sustainable sports projects to disadvantaged communities like Lusaka. This is the first S4S project in Africa, and both organizations look forward to expanding the partnership across the continent.

The 3-year Spaces for Sport partnership will see:
•    60 PEP FC Coaches trained on GRS’s HIV prevention and life skills curriculum
•    18,000 primary beneficiaries
•    6 VCT Tournaments linking prevention activities, testing and treatment
•    18 PEP FC members receiving additional capacity building courses

The launch was concluded with the official signing of an MOU between Barclays and GRS, with the drums of Barefeet Theatre Group, who performed throughout the event, beating in the background.

GRS Zambia, In Partnership With Barclays Spaces For Sports, Tests Record Numbers At Skillz VCT Tourney

Hundreds of people lined up in order to get tested for HIV. A total of 812 Zambians were tested, 87 of those under the age of 16.

Hundreds of people lined up in order to get tested for HIV. A total of 716 Zambians were tested, 87 of those under the age of 16.

On Saturday, October 31st, over three thousand community members converged on Bauleni Basic School grounds in Lusaka where Grassroot Soccer Zambia held its second Voluntary Counseling and Testing football tourney of 2009, made possible by Barclays Spaces for Sports.  Amidst a fun-filled day complete with football, drumming, dancing, and musical performances, enormous steps were taken to overcome the stigma associated with HIV testing, and 716 members of the community were tested for HIV!

The compound of Bauleni was chosen for its tight-knit community, its minimal but growing exposure to GRS programs, and the strong presence of GRS partner Bauleni United Sports Academy (BUSA).  BUSA’s group of joint BUSA and GRS coaches were instrumental in performing community outreach, sensitizing the community with HIV/AIDS information and encouraging the unprecedented community participation at the event.

The tournament began in the early morning, with few attendees other than the football players and a few groups of curious Zambian youngsters.  A slow trickle of people quickly increased to a steady stream when GRS Zam’s partner organization Barefeet Theatre Group began beating their drums and performing traditional Zambian dances.  By the time the popular Zambian music group The Third performed around midday, there was a massive crowd of young and old singing, dancing, and watching football together.

Voluntary counseling and testing activities were handled expertly by GRS Zambia’s testing and treatment partners LatKings, Newstart, Center for Infectious Disease Research Zambia (CIDRZ), Bauleni Community Clinic, Tiny Tim’s and Planned Parenthood Association Zambia (PPAZ).  GRS and its partners set out with the goal of matching the testing totals of their previous tournament, considered a lofty target since the community where the prior tournament was held, Kalingalinga, is far larger than Bauleni.  To everyone’s delight, the record of 573 tested in Kalingalinga was easily surpassed, with a total of 716 tested.

Teams arrive for the VCT tournament at the Bauleni Basic School in Lusaka, Zambia.

Teams arrive for the VCT tournament at the Bauleni Basic School in Lusaka, Zambia.

Most inspirationally, the largest demographic tested was adolescents eager to learn their status and live HIV free lives.  Additionally, 87 youths under 16 years of age (as young as 3 or 4), encouraged by Zambian reggae artist and activist Maiko Zulu, ran home with parental consent forms, and then excitedly returned for testing with their parents, signed forms firmly in hand.  The eagerness demonstrated by young Zambians to receive VCT provides a hope for the future—the hope that a new generation of Zambians will emerge equipped with the knowledge and courage to defeat HIV and AIDS in Zambia for good.

The tournament would not have been possible without the support of Barclays Bank, Dapeg, Manzi Water, National Milling, O’Hagan’s, Rhapsody’s, and Spar.  Additionally, GRS would like to extend their utmost thanks to the Skillz coaches and testing partners whose time, expertise and passion was vital to the success of the tournament.

A Record Number Of HIV Tests In Malawi

Over 4,000 Malawians attended the Sensitization event on the 25th of October in Lilongwe, Malawi.

Over 4,000 attended the Sensitization event on the 25th of October in Lilongwe, Malawi.

GRS Malawi saw unprecedented success during the weekend of October 23-25, 2009, through two community HIV testing events in Lilongwe. On the 23rd of October, through a half-day Voluntary Counseling and Testing (VCT) tournament combining soccer, GRS activities, and HIV testing, GRS Malawi tested 215 people.  Two days later, the GRS team, in partnership with the Baylor College of Medicine/Abbott Fund Centre of Excellence, tested another 610 people during an impressive community sensitization event with over 4,000 people in attendance.  Testing a total of 825 Malawians in one weekend, GRS Malawi is making great strides to fight the pervasive stigma and fear that deter people from learning their status.  David Jones, Vice President of the Baylor International Pediatric AIDS Initiative, stated, “there has not been a larger single HIV sensitization event organized in the country ever, or more people tested at a public event in one day.”

The following is a first hand account of the weekend written by Eren Munir, a Grassroot Soccer intern in Malawi:

After weeks of preparations, the weekend set to begin at noon on Friday, October 23rd, with a half-day VCT, and end at 4 pm on Sunday, October 25th, with a community-wide sensitization event, was finally here.  Charged with the ambitious task of completing two separate testing events in two distinctly different areas of Lilongwe, Malawi in just 52 hours, we were unsure what a realistic goal for the events would be, but decided that testing 300 people, between the two, was reasonable.  

Having tested 115 people at a similar half-day VCT tournament three weeks earlier, we hoped to test 100 people during Friday’s tournament.  By incorporating soccer and HIV education into a positive environment around testing, however, we were able to provide counseling and testing services for 215 people, surpassing our goal while spending only $235 for the entire event!  The cost-effectiveness of our model, which capitalizes on the power of soccer to encourage people to test, is inspiring. With one success behind us, we prepared for Sunday’s sensitization event, unsure of what to expect from an event we had never run before.

The sensitization event was even less predictable, and with church attendance a common Sunday activity in Lilongwe, we wondered if we would be able to draw a significant crowd. On our side, however, was the presence of Mafunyeta, one of Malawi’s most popular musicians.  Early in the afternoon, with over a thousand people in the audience, we anticipated testing 200 people.  But as the golden Malawian sun beat relentlessly on our backs, and the day wore on, suddenly, people began streaming in by the hundreds.  Soon, the crowd had tripled, and over 4000 people gathered for the music, performances, and HIV education presented by GRS and Baylor’s Tingathe and PMTCT Outreach Programs. The sea of people before us was a powerful sight and at the end of the day, the news that 610 people had tested during the event was overwhelming.  Bringing the total number of people tested to almost three times our initial predictions, the GRS team felt proud of and inspired by the community’s collective action in the face of an epidemic that claims the lives of more than 60,000 Malawians every year.

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