Grassroot Soccer Named Official Charity Partner of Women’s Professional Soccer

SAN FRANCISCO, CA & NEW YORK, NY (July 13, 2010) – Grassroot Soccer (GRS) and Women’s Professional Soccer (WPS) are pleased to announce their new partnership supporting Get Active!, WPS’s campaign to fight childhood obesity across the country. GRS uses the power of soccer in the fight against HIV & AIDS in Africa and to help build life skills, inspire healthy lifestyles, and work to eliminate disease.

Together, WPS and GRS are inspiring youth, families, and communities to get active through 3-on-3 soccer tournaments held in WPS Team markets. Through the Get Active! tournaments, run in part by Grassroot Soccer volunteers, children and young adults in surrounding communities will learn the benefits and importance of staying fit and living active, healthy lifestyles. WPS Players will be on hand to help teach soccer skills and deliver these messages. In conjunction with the 3-on-3 tournaments, the participants will also attend a WPS game. 100% of the proceeds raised through donations and player registrations will benefit Grassroot Soccer.

“We’re really excited for the opportunity to work with WPS and to promote active lifestyles”, said Ethan Zohn, one of the founders of GRS. “This gives us the chance to partner with the best in women’s professional soccer and reinforce the value and importance of being active on the field and out in the community.”

“Get Active! is a great platform to spread the message of healthy living through soccer,” said WPS Commissioner Tonya Antonucci. “It’s great to work with Grassroot Soccer and the WPS teams on this initiative to support First Lady Michelle Obama’s national campaign against childhood obesity.”

Grassroot Soccer is an internationally recognized non-profit organization that trains African soccer stars, coaches, teachers, and peer educators in the world’s most HIV-affected countries to deliver an interactive prevention and life skills curriculum to youth.  Since its inception in 2002, Grassroot Soccer has served more than 300,000 kids via its ‘Skillz’ curriculum as a leader in the sport for development movement.

In addition to the partnership, GRS is also aligned with MLS W.O.R.K.S, the philanthropic initiative of Major League Soccer, and FIFA creating a unique relationship of being the only charity partner of all three organizations.  With the kick-off of the 2010 FIFA World Cup in South Africa under way, more attention is being brought to the beautiful game and the chance to leverage soccer as not only the most popular sport in the world, but also one associated with healthy and active lifestyles.

“This is an exciting time for soccer both here in the U.S. and internationally,” said Rachel Epstein, Director of Marketing for WPS.  “We feel this is an incredible opportunity to support the cause of eliminating childhood obesity while also supporting the tremendous mission of Grassroot Soccer.  We care about the youth and families that support WPS, and we want to share with them the importance of leading healthy, active lifestyles.”

About Grassroot Soccer

Founded by former professional soccer players in 2002, Grassroot Soccer (GRS) trains African soccer stars, coaches, teachers, and peer educators in the world’s most HIV-affected countries to deliver an interactive HIV prevention and life skills curriculum to youth. Translating research into action and leveraging the excitement around the 2010 World Cup, GRS attracts and engages young people through schools, community outreach, and social multimedia (e.g. magazines and TV). GRS has educated more than 300,000 kids via its ‘Skillz’ curriculum, and is a leader in the sport for development movement. For more information, visit www.GrassrootSoccer.org.

About Women’s Professional Soccer (WPS)
Headquartered in San Francisco, Women’s Professional Soccer (WPS) is the world’s premier soccer league for women with seven teams across the United States featuring the best players from around the world. WPS completed its inaugural season in August 2009 as Sky Blue FC of New Jersey became the first-ever WPS Champions. In 2010, seven teams will each play 24-game schedules from April 10-September 12 including five original WPS teams – Boston Breakers, Chicago Red Stars, FC Gold Pride (Bay Area), Sky Blue FC (NJ/NY) and Washington Freedom – and two expansion teams Atlanta Beat and Philadelphia Independence. The top four finishers in the regular season will qualify for the 2010 WPS Playoffs scheduled for September 19-26. For more information, visit the WPS official website at www.womensprosoccer.com or follow all the news at www.twitter.com/womensprosoccer.

GRS Port Elizabeth Features in Vanity Fair

The following is an article published 9 July, 2010 by Austin Merrill on VanityFair.com.

Perie Zabathempu has begun her weeks during the World Cup by reciting a Monday-morning story to groups of children in their early teens who live in the shantytowns that fringe Port Elizabeth, in South Africa. It’s a different group of kids each week, but the story she tells is always the same. “In 2001, I got sick,” Perie says, “but I didn’t know why.”

Perie is in her thirties and has a kind and lovely face. She tends to squint ever so slightly when in conversations or when talking to a group, as if she is listening with her eyes all the while. She has told her story many times and she gets through it confidently, without so much as a shudder. But she tells it softly, too, and the children trust her right away.

“It turned out I was HIV-positive,” she tells them. “But I am surviving. I have a son and that’s what makes me strong. I want to live for him.”

I met Perie on a cold and wet Wednesday in June. I had taken a break from the soccer that had brought me to South Africa and was spending the day at the Molefu Primary School in New Brighton, a poor neighborhood just north of Port Elizabeth’s city center, not far from the new Nelson Mandela Bay Stadium, the site of eight World Cup matches. A strip of industrial warehouses stands between New Brighton and the Indian Ocean; the residential blocks are gray and low-slung and stretch on for miles. It is nothing like Summerstrand, the posh beachside community where my guesthouse was located on the other side of town, near the golf course and the university.

During the World Cup the Molefu Primary School has been taken over by Grassroot Soccer, a nonprofit organization that uses soccer to help children fight HIV and AIDS across southern Africa. Every Monday a new group of fifty or so kids arrived to spend the week with counselors and soccer coaches. The children spent their mornings taking part in educational activities focusing on HIV and AIDS, then after lunch they split into co-ed teams to play some soccer.

“We deliberately make the soccer just for fun,” Mpumi Lallie, one of the Grassroot Soccer organizers and a colleague of Perie’s, told me. “Kids learn better when they’re enjoying what they’re doing.”

Health workers in South Africa—home to nearly six million HIV-infected people, more than any other country in the world—have been counting on the World Cup in their fight against HIV and AIDS. “One of the legacies that we’re hoping will take root is better health and prosperity for the entire continent,” said Brian Suskiewicz, an American doing volunteer work in southern Africa for Coaches Across Continents and WhizzKids United, two groups doing work similar to Grassroot Soccer. “The World Cup has focused attention on HIV/AIDS awareness, and that’s a great thing.”

At the primary school I joined Perie in a classroom where 15 children went through a series of activities designed both to demonstrate how HIV/AIDS is spread and to lessen the stigma that comes with the disease. Some of the activities were games that had the room ringing with laughter; others left the kids holding onto each other as they choked back tears. Not everything was about AIDS—the leaders tried to encourage the children to talk about any troubles they were having. At one point a boy, maybe 15 years old, walked to the front of the classroom, pulled a piece of paper from his pocket, and read aloud about his struggles to deal with an adult in his home who routinely forced him to do drugs and drink alcohol. He read the note quietly and went back to his seat, where he was comforted by several of the others.

“We mix the serious with the fun,” said Perie. “Some of these kids have lost parents from HIV, some have been sexually abused, some arrive with empty stomachs. They open up and it gets very deep. We want to teach them that life is full of challenges, and they must expect that as they grow up.”

By starting off the week with their own personal stories, Perie and the other counselors hoped to show the kids that it’s okay to be vulnerable and show emotion. “I want to be honest with the kids so they can be open and honest with me,” she said. “They learn to trust and support each other.”

Sivuyile, a 16 year-old boy, told me that his father had recently suffered a stroke and that he and his six siblings got by on government hand-outs. “Dad was the bread-winner, and now nobody brings home any food,” he said. “It was good to open up about what’s happened to my family. And it helped me learn that if someone has HIV I must not discriminate against them. I must love and support them.”

As part of their plan to mix the fun and the serious, Grassroot Soccer had bought tickets for all the kids in the program to a World Cup match in Port Elizabeth for later that week. Sivuyile smiled when I asked him what he thought about the tournament being hosted in his country. “I feel happy,” he said. “I hope South Africa will win.”

It was raining after lunch, but the kids were not about to let that get in the way of their soccer games. They gathered under a covered pavilion, set up miniature goal posts, and played for nearly two hours on bricked-over concrete.

When the games finally ended I gathered my things and got ready to leave. But Perie motioned for me to wait. The children weren’t done quite yet. They came together, formed a circle, and then they began to sing.

Thankfully, I had a video camera. [Click to see video]

See the original article here.

Young Leaders from South Africa, Zimbabwe, and Zambia Represent GRS at Football For Hope Festival

Eight Grassroot Soccer (GRS) graduates and three staff members from communities across Southern Africa came together last week to form the GRS delegation at the Football for Hope Festival. This diverse GRS group joined 31 other teams of young people from around the globe for a two-week event that will celebrate and showcase the power of soccer to create social change.  The festival is being held at a specially constructed stadium in the township of Alexandra, South Africa and will feature participants from international organizations using soccer as a method to address critical world issues – from spreading awareness about the dangers of landmines in Cambodia to providing leadership training to young girls in Kenya, to facilitating integration for refugees in Australia, the groups represent diverse communities and highlight the far-reaching power of the world’s most popular sport.  

The multi-national GRS delegation will be especially well-prepared to take advantage of the Festival’s focus on intercultural exchange and understanding.  Most of the teams in the tournament have members from only one nation and many from just one program site. With four players from South Africa, two from Zambia and two from Zimbabwe, each individual on the GRS team brings their own culture, life story and unique Grassroot Soccer experience to share with the team.

Chipunda Chakulunta, a 14 year old Zambian member of the GRS team, says the importance of the event is simply, “opportunity.  It provides me an opportunity to be educated in life matters.”

The participants spent the first several days engaging in cultural and educational activities with the other delegations including painting and photography workshops, story-telling and live performances from 16 of the 32 nations represented.  These exchange activities will certainly provide Chipunda with the opportunities she seeks.

This week the teams began their participation in a fair-play soccer tournament that parallels the World Cup.  Team Grassroot Soccer has seen tough competition in the matches, but the purpose of games at this tournament go far beyond winning and losing. The mixed gender squads will be responsible for their own refereeing and have the opportunity to award a fair-play point to the other team as ways to promote effective conflict resolution and intercultural exchange.  For GRS team-member, Laishon Banda, the tournament provides an important opportunity to “display our abilities in playing football to foreign countries” and he hopes it will help him to realize one of his biggest dreams, “to be able to play international football in Europe and hence using my talent to reach out to many nations and spread the message about HIV/AIDS.

GRS participants traveled to the Festival with support from the Laureus Sport for Good Foundation, which funds GRS’ African Leadership Program—aimed at developing local staff, coaches, and participants as leaders in the fight against HIV and AIDS.  GRS hopes that the Festival will leave a lasting impression on the GRS team and help them to reach their potential and realize their goals.  As GRS team-member Lindelihle Ntsele said of the event, “these programs make me want to reach for my goals…I hope that one day when I’m older I can help the coming generation as they are helping me.”

An official event of the 2010 FIFA World Cup, the Football For Hope Festival is organised by FIFA, streetfootballworld, the Organising Committee of the 2010 FIFA World Cup and the City of Johannesburg.

Read more about the Football For Hope Festival at Fifa.com: http://www.fifa.com/worldcup/organisation/footballforhope/festival/index.html

And at Streetfootballworld.org: http://www.streetfootballworld.org/festival2010

GRS Coaches Meet FIFA President at World Cup Game

Not only did five Grassroot Soccer (GRS) Coaches get a chance to see the Uruguay v Ghana quarterfinal match at Johannesburg’s Soccer City stadium, but they also received a special invitation from FIFA President, Joseph (Sepp) Blatter, to join him before the game. The Coaches received tickets to the game through the Sony Ticket Fund, chaperoning participants in GRS Soweto’s Skillz Holiday programs.  Blatter personally invited them to his section to learn more about their experiences as Grassroot Soccer Coaches.

“I was extremely touched by these children who have endured so many struggles in their lives and given their very best to earn a ticket to a World Cup match through the Ticket Fund. Seeing them so excited just to be in the stadium, seeing them dancing and laughing was amazing – and I have to say from my heart, it deeply moved me. The spirit and attitude of these young people is truly inspirational.”

Through a partnership with Sony, an official World Cup sponsor, Grassroot Soccer received 15,000 tickets that were distributed to Skillz Holiday graduates as well as 59 partner organizations across the country.  The guiding principle of the Sony Ticket Fund is that tickets must be earned rather than bought. By demonstrating leadership in the fight against HIV, these graduates earned a seat in the stands at this first World Cup played on African soil.  Providing a once-in-a-lifetime experience for the 15,000 ticket recipients, it came as no surprise that Sepp Blatter wanted to join in the fun and experience the impact of the Ticket Fund for himself.

The Sony Ticket Fund also provided 25 Skillz graduates with the opportunity to serve as Official Flag-Bearers, carrying the FIFA flag onto the field during match openings in their home cities.  Selected by GRS Coaches during Skillz Holiday programs, these youth are role models in their communities. Silumgile, of Khayelitsha, is one such role model.  Read her story here.

To read the FIFA article, click here.

Elton John Hosts Fundraiser for GRS

The following story appeared on eltonjohn.com on June 28, 2010.

For the 12th consecutive year, Elton and David opened the doors of their splendid Old Windsor home for the legendary White Tie & Tiara Ball, organised in partnership with Chopard. This exclusive private event welcomed a stunning array of guests, including Elizabeth Hurley, Kate Beckinsale, Eugenia Silva, Anna Netrebko, Lara Stone, Laura Whitmore, David Gandy and Roberto Bolle. Guest star for the evening was Lady Gaga who, along with Elton and David, all wore spectacular Haute Joaillerie pieces by the Chopard.

This year’s theme was ‘the whimsical world of Lady Gaga’ which echoed throughout the four corners of the gardens of Woodside and the pavilion where the evening was held, thanks to a gothic-style, grand, quirky and sumptuous décor inspired by the artist herself. Before her appearance, guests had the opportunity to snack on scrambled eggs with Mottra caviar, truffled scrambled eggs, Cumbrian lamb loin with ‘the forgotten allotment of vegetables’ and a ‘chocolate bombe’ with a fondant heart of chocolate covered nuts.

During the evening Elton’s guests were treated to ‘Neurotic’ cocktails served by Neuro Drinks, the new brand of healthy functional drinks which enhance active lifestyles and which has just launched in the UK. The Neurotic cocktail is ‘a refreshing mix of NeuroSonic, champagne, grenadine and fresh raspberries’, and guests were also served with individual Neuro drinks – ‘prescribed’ according to their mood!

Lady Gaga took to the stage surrounded by her dancers and gave a roof-raising performance. She and Elton, who have a profound mutual admiration, also sang together, face to face at the piano.

Later the traditional auction on behalf of the Foundation took place. Exceptional lots were on offer, including a Chopard watch from the Haute Joaillerie Animal World collection created for the brand’s 150th anniversary which sold for 75,000 pounds; a sculpture by Anselm Kiefer, which went for an incredible 670,000 pounds; a magnificent opportunity to visit one of the sites of the Elton John AIDS Foundation in the company of Elton and David was sold for 700,000 pounds; and an Audi car painted by Damien Hirst went for 350,000 pounds.

One of the programmes guests were asked to support uses football as a way of helping young people avoid HIV and AIDS. David Walliams introduced a special film about how the EJAF is working with football-based programmes across Africa, using ‘the beautiful game’ as a way of appealing to young people, over 4,000 of whom are infected with HIV every day. Guests at the event responded by providing donations to cover dozens of community football tournaments in Africa, many organised by football NGO Grassroot Soccer, each of which can provide HIV awareness, counselling and testing for up to 10,000 people. The M•A•C AIDS Fund, whose Viva Glam spokesperson is Lady Gaga herself, added a further 100,000 pounds pledge to the EJAF, specifically for work in South Africa.

At the end of the night Elton and David thanked all the guests for their presence and generosity, reminding them of the importance of the fight against AIDS and the important work carried out by the Foundation.

Page 2 of 18«12345»...Last »