New Grassroot Soccer Website Launched

Grassroot Soccer is pleased to announce the launch of its new website, highlighting the growth of the organization and its many partners. Our former website hadn’t kept up with the progress we’ve made in the last couple of years, and we’re excited to give GRS  a new home online.


You can also find us on our Social Networking pages at:

www.facebook.com/GrassrootSoccer

www.twitter.com/GrassrootSoccer


Please stay tuned for more updates to GrassrootSoccer.org, and feel free to contact us at website@grassrootsoccer.org.


New Grassroot Soccer T-shirts Available From OneTribe.com

onetribeshirtsLooking for a stylish way to support Grassroot Soccer? GRS has recently partnered with One Tribe Creative, a newly launched apparel company where 50% of of every T-shirt purchase is a direct donation to Grassroot Soccer. These 100% organic cotton shirts are eco-friendly and incredibly comfortable, check out the new Men’s and Women’s t-shirts at http://onetribe.com/men/grassroot-soccer.

From One Tribe Creative:

New Apparel Site Gives 50% of Sales To Global Non-Profits

Introducing the Launch of OneTribe.com, a New Model of Social Enterprise

August 17, 2009 – One Tribe Creative LLC, a branding and marketing firm in Colorado, focuses on helping socially and environmentally responsible organizations tell their story.  Sharing those same values for social responsibility, One Tribe Creative has launched OneTribe.com, a new Internet apparel site dedicated to creating a sustaining revenue stream for a variety of global non-profits. The e-commerce site is a new model for social enterprise called “50/50,” where not just a small percentage of each sale goes toward a cause, but exactly one-half, 50 percent, of every purchase is a direct donation to a worthy and beneficial organization.

OneTribe.com currently offers custom-designed men’s and women’s 100% organic cotton T-shirts. Each fashion-forward, eco-friendly tee bares a design specially created to symbolize one of five partnering organizations. Half of every sale goes directly to one of these profiled nonprofits, bringing much-needed funds to important, globally diverse projects.

In addition, to help lessen its environmental impact, all small orders are shipped in recycled cereal boxes collected by local schools that receive 25 cents per box for their efforts.

“We developed OneTribe.com to be a new model of social enterprise, one that offers consumers the opportunity to give as much as they gain, and to support the humanitarian efforts of these organizations in a significant way,” says Paul Jensen, owner of One Tribe Creative. “One Tribe T-shirts are a dynamic way to help tell the stories of the organizations, and promote a strong and enduring connection between consumer and nonprofit.”

OneTribe.com chose its first five participating nonprofits on the criteria that they represented a diversity of global regions and causes, had a proven track record of accountability and results, and had no political or religious connections or agendas.

Grassroot Soccer (Africa), Global Village of Beijing (China), Child Helpline International (Global), Water.org (Global), and PeaceJam (USA/Global) met these criteria and will receive financial support from OneTribe.com.

Paul Jensen adds: “We believe that in our humanity lies all we share. It is what can bring all our diversity and division together.”

For more information, a description of the nonprofit organizations that OneTribe.com supports, please visit: www.onetribe.com .

Ticket Fund Bringing Ticket Dreams Closer To Reality For GRS Participants

ticketfundSource: Fifa.com

Developed from plans announced by FIFA President Joseph S. Blatter at the Preliminary Draw in Durban in November 2007, the 2010 FIFA World Cup™ Ticket Fund was formally unveiled by FIFA and the 2010 FIFA World Cup Organising Committee South Africa today (14 August 2009), exactly 300 days before the opening game.

In total, 120,000 complimentary category 4 tickets will be allocated to South Africans involved directly with the 2010 FIFA World Cup and in worthy social and development initiatives linked to the tournament. It is a unique initiative in the 80-year history of the FIFA World Cup.

The tickets will be issued as a reward for thousands of South Africans, particularly the country’s youth, who are involved in existing programmes aimed at encouraging participation in football and community-oriented initiatives and will act as a catalyst for the establishment of sustainable social and human development programmes using the game of football.

The Ticket Fund goes beyond offering the chance to attend one of the 64 FIFA World Cup matches. The programmes range from making children and young adults aware of health issues, to equipping people with the necessary skills to better manage their lives through inspiring financial literacy, to raising awareness of the need to protect the environment to score “green goals”.

“The Ticket Fund aims to use the excitement and passion for the game in the country as a tool to motivate and engage people, particularly young South Africans, on topics such as education, health and the environment,” said the FIFA President, who in September 2008 nominated about 20,000 construction workers as the first beneficiaries of the Ticket Fund. Each worker will receive two tickets for a group stage match at the venue that they helped to build.

Crucially, the Ticket Fund initiative will not end when the final whistle is blown on 11 July 2010. This will mark only the beginning of long-term partnerships that will continue to create opportunities for South Africans for years to come.

“There is a massive global demand for tickets to the tournament, but we are doing all we can to ensure South African residents are well represented in the stadiums with their unique vibrancy and spirit. It also shows appreciation for the critical role played by the thousands of construction workers, whose skill and dedication has made this project a vivid reality,” said Danny Jordaan, CEO of the 2010 Organising Committee.

At today’s media briefing with Danny Jordaan at Walter Sisulu Square in Kliptown, Soweto, the focus was on projects supported by the six FIFA Partners (adidas, Coca-Cola, Emirates, Hyundai/Kia, Sony and Visa) through which 80,000 FIFA World Cup tickets will be assigned.

  • Encouraging learning – adidas will award 15,000 tickets in partnership with the Department of Education and the 2010 Organising Committee to encourage children participating in educational and soccer activities which form part of the official schools campaign, My 2010 School Adventure.
  • Protecting the environment – Building on a partnership with the South African Department of Education established at the FIFA Confederations Cup, Coca-Cola hope to create a generation of environmentally-aware children when they roll out a recycling programme to young learners in grades 8 to 12 in schools across South Africa. As an incentive, 20,000 tickets have been assigned to this project.
  • Instilling a healthy lifestyle – Recognising the importance of promoting a healthy lifestyle amongst young children, KIA Motors will partner with Sporting Chance, a South African-based development organisation, to run street soccer leagues and accompanying health-education programmes in some of South Africa’s poorest communities. 4,000 tickets will be awarded.
  • Combatting HIV/Aids – Sony has teamed up with Grassroot Soccer, a South African-based non-profit organisation that uses football as a common starting ground to promote the fight against HIV and Aids, to roll out programmes that educate children and young adults across South Africa. 15,000 tickets will be distributed.
  • Inspiring financial literacy – Through Visa’s financial literacy shows, low-income workers in the industrial and tourism sectors across South Africa will get the opportunity to learn basic financial skills. Visa will use 5,000 tickets as incentives in this programme.
  • Emirates and Hyundai have confirmed their enthusiasm and commitment to the Ticket Fund with plans to award 15,000 and 5,000 tickets respectively.

Grassroot Soccer Team in Training for NYC Marathon And Needs Your Support

marathonteamThe Grassroot Soccer Marathon Team is training hard for the NYC Marathon on November 1st, 2009, check out the photo of their recent training run in Central Park. The GRS team recently featured in a news release by the ING New York City Marathon, which can be read below.

We have a total of 40 runners representing 13 states. Our newest member is Stephen Gaughen who is in the Marine Corps, currently stationed in Afghanistan. Stephen is running in the 1st annual Afghanistan- Marine Corps marathon on October 25th and is excited to support GRS. His training involves a run every morning and every night along the flight line because it’s the only paved roads they have, while also doing sprints in the sand. A Big “Kilo” for Stephen.

Each team member is working hard to raise money to support Grassroot Soccer, and appreciates your pledges. To check out our team, and make a donation to the cause, please visit www.GrassrootSoccer.org/marathon.

From the New York Road Runners:
Ethan Zohn’s Grassroot Soccer to Field All-Star Team for ING New York City Marathon 2009 Team to raise money to spread the message of its HIV/AIDS life-skills program in Africa

New York, August 13, 2009—Grassroot Soccer (GRS), an international non-profit organization that uses the power of soccer to provide African youth with the knowledge and life skills necessary to live HIV-free, announced today that it will field an all-star team of runners to compete in the ING New York City Marathon on Sunday, November 1. This is the first year the GRS Marathon Team www.grassrootsoccer.org/marathon will participate in the official marathon charity program.
“Grassroot Soccer is honored to bring together such a great group of runners and to be able to use the ING New York City Marathon to unite all of them around the common cause of fighting HIV/AIDS,” said Ethan Zohn, the GRS co-founder and Survivor: Africa winner. For more about Ethan and the GRS Marathon Team check out this video on People.com
GRS’s celebrity team includes American actor Scott Wolf, Canadian actor Donal Logue, Pitchmen host Anthony Sullivan, Amazing Race 1 winner Brennan Swain, Bachelorette winner Ryan Sutter, Survivor alumni Ian Rosenberger and Chad Crittenden, (RED) International CEO Seb Bishop, and Major League Soccer executive Neel Shah.
“Grassroot Soccer is exactly the kind of ground-level organization that can help slow and eventually stop the spread of AIDS among young people in Africa,” said Wolf, who ran the ING New York City Marathon in 2003.
The star-studded team will raise money to support the organization’s goal of putting 1.25 million African youth through the GRS program by the time of the 2010 World Cup, which will be held in South Africa. The program uses soccer to create an HIV and AIDS life-skills curriculum. To date, more than 280,000 children have graduated from GRS’s programs.
“It’s a natural fit for Grassroot Soccer to be aligned with the marathon because of a shared commitment to using sport to help kids lead healthier and fitter lives,” said Mary Wittenberg, New York Road Runners president and CEO and race director for the ING New York City Marathon. “Running is a key part of both our missions, and we welcome them to our group of partners. This team’s star power certainly ups the ante in combining fun and fund-raising.”
A field of more than 40,000 is expected to participate in the 40th running of the ING New York City Marathon; this would be the largest in the storied history of the race. The Marathon is a vehicle for change for the more than 80 non-profits that comprise the official charitable runner program, through which runners can raise funds and gain awareness for a wide array of causes. This year, more than 6,800 runners aim to collectively raise an all-time high of $21 million.
About Grassroot Soccer
Founded by former professional soccer players in 2002, Grassroot Soccer (GRS) trains African soccer stars, coaches, teachers, and peer educators in the world’s most HIV-affected countries to deliver an interactive HIV prevention and life skills curriculum to youth. Translating research into action and leveraging the excitement around the 2010 World Cup, GRS attracts and engages young people through schools, community outreach, and social multimedia (e.g. magazines and TV). GRS has educated more than 270,000 kids via its ‘Skillz’ curriculum, and is a leader in the sport for development movement. For more information on the GRS Marathon Team or to make a donation, visit www.GrassrootSoccer.org/marathon.
About New York Road Runners
New York Road Runners, founded in 1958, is dedicated to promoting the sport of distance running, enhancing health and fitness for all, and responding to community needs. Our road races and other fitness programs draw upwards of 300,000 runners annually, and together with our magazine and website support and promote professional and recreational running. A staff of more than 100, assisted by thousands of volunteers, stages the ING New York City Marathon, as well as a road race nearly every weekend plus many track and cross country events. NYRR’s home base in New York, and its lifelong identification with Central Park, have given many of its events iconic status, attracting the world’s top professional runners. Our youth programs provide running to nearly 100,000 schoolchildren in New York City, around the country, and in South Africa who would otherwise have few or no fitness opportunities. For more information visit www.nyrr.org .
About the ING New York City Marathon
Celebrating its 40th running in 2009, the ING New York City Marathon is one of the world’s great road races and the premier event of New York Road Runners, drawing more than 100,000 applicants annually. Since the inception of the official charity program in 2006, more than 13,600 runners have raised nearly $50 million. As any one of the nearly 788,000 past participants will attest, crossing the finish line in Central Park is one of the great thrills of a lifetime. For more information, visit www.ingnycmarathon.org .

Women’s Day Brings Girls Together

womensdaySource: FIFA.com

As South Africa prepares to celebrate National Woman’s Day on 9 August, the voices of girl power could already be heard this afternoon at the Ncomu Road Urban Park in Khayelitsha as a girls-only football tournament took place in front of the construction site of the first of 20 Football for Hope community centres that are to be built across Africa in conjunction with the 2010 FIFA World Cup South Africa™. Construction efforts here kicked off some ten weeks ago with a groundbreaking ceremony on 25 May, 2009.

“Tomorrow let’s play football, but today let us support our girls,” exclaimed Coach Azola as he addressed the 30 wide-eyed boys who sat on the sidelines and watched the all-girl teams take to the field in brightly coloured football jerseys. The boys responded to the Grassroot Soccer coach with four short, hard claps followed by a loud “Amanina, woooo!” (Women, woooo!). The clapping and chanting rang out across the park, as onlookers smiled. Azola was one of many coaches and young leaders assembled to host the girls-only football tournament in honour of National Woman’s Day.

A joint effort
Grassroot Soccer, Amandla Kulucha (which means ‘strength to youth’) and FIFA joined forces to help run the small football tournament. The event was the first joint venture between Grassroot Soccer and Amandla Kulucha, who are both members of the streetfootballworld network, FIFA’s partner in the “20 Centres for 2010″ project.

Today, the feminine footballers had to make do with a stony, makeshift street football court and a small grass field, but by December 2009 the park will house the first completed Football for Hope Centre, accompanied by a five-a-side, artificial football pitch.

As Paola Peacock Friedrich, the FIFA Programme Development Manager for the ‘20 Centres for 2010′ initiative explained: “The FIFA World Cup may be the ultimate showcase for football, but we believe it is also a showcase for the incredible community work being done by FIFA and its partners.”

She’s got Skillz
Competing teams rotated between playing knockout football matches and participating in 45-minute ‘Skillz’ sessions. Developed by Grassroot Soccer, the Skillz programme uses football as a means to help educate children on HIV/AIDS and also provide them with the tools necessary to overcome the social challenges they face in impoverished communities. The Grassroots curriculum has been implemented to great effect in a number of African countries including Zambia, Zimbabwe and South Africa.

“Most of these kids have never even experienced something as simple and important as being praised for their unique strengths and good qualities,” said Friedrich, as girls from both teams formed a circle at the end of a match. “These activities lead to the opportunity to engage with kids and begin a meaningful conversation.”

As the Football For Hope campaign continues in South Africa, so do preparations for next year’s FIFA World Cup, and if the excitement, competitiveness and fiery enthusiasm shown by the girls here today is any indication of what to expect, visitors to South Africa are in for a truly life-changing experience.

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